In 1970 in Paris, the Japanese designer Kenzo Takada created one of the most loved brands in the female world: Kenzo. The brand's goal is to combine the Western style with the Eastern one, and especially the Japanese one. The colors and prints have a strong reference to the Japanese art of woodcut, which is perfectly combined with the couture of French fashion. Kenzo has always wanted to create a fun style and look with its collections, advertisements and composition, which Renoir would define as "Joie de vivre".

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